שי ברייטנר - יו'ר

For the last 28 years, Shai has swum three to four times a week in both pools and open water. In 2015, Shai joined the Master group of Ori Sela in Israel, eventually starting his ice journey at the Wim Hof winter expedition in Poland in 2020.
In 2021, Shai trained with Josef Koberl in Austria, and has since fallen in love with the exciting sport of "ice swimming".
In his professional life, Shai is the CEO and Co-Founder of BICI Intelligence, which was established in 2007 and is one of the leading firms for business dispute management and investigations in Israel, with a wide range of operations around the globe. 
His customer-centric approach and vast network of international connections make him a valuable partner to every client with a legal dispute or financial crisis. 
Shai served as an officer in an elite unit in the Israel Defense Forces and he holds a Master of Business Administration degree.